The Secrets to Workshop Success PDF Ebook

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The Secrets to Workshop Success

The Secrets to Workshop Success

The Secrets to Workshop Success

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The Secrets to Workshop Success Ebook PDF transcript - the first 20 pages of material to encourage readers to buy the ebook:


Page 1 Page 2 Jane Stephenson & Anne Galloway The Secrets to Workshop Success 2 Download free eBooks at bookboon.com Page 3 The Secrets to Workshop Success © 2012 Jane Stephenson, Anne Galloway & bookboon.com ISBN 978-87-403-0174-8 3 Download free eBooks at bookboon.com Page 4 The Secrets to Workshop Success Contents Contents Preface 6 Part 1 7 secrets to choosing a topic for your workshop 7 Introduction 7 Secret 1 Put yourself up front and centre 7 Secret 2 Feel enthusiasm. 8 Secret 3 Know you are the expert 8 Secret 4 Know your audience 9 Secret 5 How long is the workshop? 10 Secret 6 Get in the flow 11 Secret 7 Choose a compelling title 12 Part 2 7 secrets to planning a successful run up to your workshop 14 Introduction 14 Secret 1 Event Venue 15 Secret 2 Publicity 16 Secret 3 Pricing 18 A C A R EER W I T H I N F I N A N CE & I T Denmark’s largest provider of financial software solutions needs YOU! Offering you personal and professional growth We are a leading sup- The SimCorp culture is characterized by open Who are we looking for? plier of highly specialized dialogue, empowerment and fast decision-making. Our core competencies lie within economics, software and expertise Reporting lines are clear, thus action is not bogged finance and IT, and as a result the majority of our for financial institutions down in bureaucracy. We believe in solving work- employees have a master degree within business and corporations – related challenges together, and you will find that and finance, IT, mathematics or engineering. activities, which have established our repu- both management and colleagues are very receptive tation as “the house to suggestions and new ideas. Are you completing of financial know- your master degree this year? how”. We are listed As newly hired employee in SimCorp you will go Then apply now – why wait – a fast tracked inter- on the OMX Nordic through an extensive introduction period, in addition national orientated career is just around the corner! Exchange Copenhagen to being provided with a mentor. This gives you the and have 800+ emplo- opportunity to secure the know-how necessary to yees. perform efficiently. Care to join us? – Visit us at www.simcorp.com SIMCORP A/S · Oslo Plads 12 · DK-2100 Copenhagen O · Denmark · +45 35 44 88 00 · www.simcorp.com 4 Click on the ad to read more Download free eBooks at bookboon.com Page 5 The Secrets to Workshop Success Contents Secret 4 Blogging 19 Secret 5 Twitter 20 Secret 6 Discussion 21 Secret 7 Network, network, network. 21 Part 3 7 secrets to presenting a successful workshop 22 Introduction 22 Secret 1 Your Mindset 22 Secret 2 Preparing the Room 26 Secret 3 Visual Aids 27 Secret 4 Opening the Workshop 28 Secret 5 Delivery 29 Secret 6 Closing the Workshop 30 Secret 7 Feedback 31 Author Bio 32 Lighting, beyond illumination In 10 years 2/3 of people will be living in big cities. At Philips we focus on providing lighting beyond illumination to make these cities more livable, enjoyable and safe. #makeitmeaningful What will be your impact? www.philips.com/careers 5 Click on the ad to read more Download free eBooks at bookboon.com Page 6 The Secrets to Workshop Success Preface Preface Have you ever had to speak on a subject you had no connection with? Or present a topic to an audience who did not connect with you? Have you felt embarrassed because you felt ill prepared for the training or workshop you were scheduled to give? If you have then The Secrets of Workshop Success eBook is a must read in order to ensure your workshop provides a valuable experience for everyone involved. The e-book covers everything you need to know about: • choosing a successful topic for your workshop • planning a successful run up to your workshop • presenting your successful workshop The Secrets of Workshop Success is for everyone who is considering presenting a workshop, seminar or training. Whether you have been asked to present an event by your employers, or as an entrepreneur you have decided to run an event to showcase your business. It may be that as an employee of a company you may feel constrained in your choices. You may feel that the topic of the training, workshop or seminar will be dictated by your company and the type of work you do, but don’t let that put you off – you have as much at stake when selecting the topic and slant of the workshop as a business owner. You want people to remember YOUR presentation, YOUR topic, and you want it to be memorable for all the RIGHT reasons. You will know that you have presented a successful workshop when you feel energised and upbeat AFTER the workshop, when you walk away knowing you have performed well. 6 Download free eBooks at bookboon.com Page 7 The Secrets to Workshop Success 7 secrets to choosing a topic for your workshop Part 1 7 secrets to choosing a topic for your workshop Introduction The key to the success of any event is choosing the best topic possible. Part 1 of The Secrets of Workshop Success e-book has been developed to help you select a topic you will enjoy presenting and one your audience will be excited to attend. There are many ways of picking a topic for your workshop; brainstorming catchy titles, asking your friends, polling your prospective audience or going along with what your mother thinks is a really good idea will all get you a topic, but will probably leave you confused and undecided about which is really the best choice. There is only one way that will give you your best topic, and that is to follow our Seven Secrets of Workshop Success formula. When you start the process of selecting the best topic for your workshop, ask yourself these four great questions first: 1. What topic makes me feel most comfortable? 2. What topic can I expand well? 3. What resources and content do I already have available? 4. What topic do I think my audience will find interesting? Secret 1 Put yourself up front and centre Take a moment to think about it. You are going to present this workshop. Everyone is going to be looking at you, and listening to you. Scary? Not if you really believe in your topic. Think about what you enjoy most about your job or about running your business, then ask yourself Who are you and what do you do? • What are the specific problems you solve? • Who do you solve them for? • What are the results? These three questions are designed to begin the planning process. They seem simple questions, but answering them gives you a really clear picture of the services or products you offer, the customers who are interested in your products, and the results these products or services give your customers. 7 Download free eBooks at bookboon.com Page 8 The Secrets to Workshop Success 7 secrets to choosing a topic for your workshop It may be that your event is not based on your business, but on your volunteer work or community work. Don’t worry because these three questions are still valid. You really need to be able to say who you are and what you do, and who do you do it for, no matter whether you are thinking about running a first aid course for new parents, a training course for fellow employees, or presenting your own company to prospective clients. Secret 2 Feel enthusiasm. When you are going through these steps to choosing a topic, look out for those signs which tell you that this topic excites you. You are going to spend a lot of time working with the material, even before it comes to presenting the workshop on the day itself, so you really need to want to present this material, it has to inspire you, and then you will be half way to inspiring the audience with your topic. So think about the following three questions: Why you do it? • Do I believe in this workshop? • Why do I want to spread this message? • Why should people come to this workshop? When working on these questions it will really help if you have the feeling that you will never get tired of repeating these answers. These answers become the essence of what you want to achieve with this workshop. The answers to these questions have nothing to do with presenting the workshop, but everything to do with how you connect with your audience. Secret 3 Know you are the expert In fact when you have thoroughly prepared for this workshop you will BE the expert on this topic. The key to Secret 3 is to know your strengths and what makes you unique. Then you can put more of yourself into your presentation making it more interesting for the audience. So take a few minutes to think about yourself, and answer the following question : • What three things make you memorable? • What have you been good at since you were little? • What do other people always compliment you on? • What is your favourite topic of conversation in your personal life? • When asked about your work, what do you talk about with most enthusiasm? 8 Download free eBooks at bookboon.com Page 9 The Secrets to Workshop Success 7 secrets to choosing a topic for your workshop Now decide whether any of these qualities can be worked into your presentation. If you are enthusiastic about football, and your presentation is about management styles, connect with your audience by applying your material on management styles to different football managers. If people always compliment you on your ability to trouble shoot and resolve complex issues, use your methods to bring over the topic of the workshop clearly and with a positive outcome. It is not necessary to personalise the whole of your workshop, but letting people see a little of who you are, and what makes you tick will raise your workshop to another level, and make the whole workshop experience more memorable for the audience. Secret 4 Know your audience Knowing your audience is crucial to knowing whether you have chosen the right topic and just how you are going to develop it. The following questions will help you know your audience. Who is your target audience? 1. Where can you find your audience? 2. Are they professionals or looking for a recreational workshop? 3. What do they think about you now? 4. What would you like them to think about you? 5. How will you attract them to your workshop? 6. Who else is successfully providing workshops to the same audience? Start your career as a trainee and get ahead. #PIONIERGEIST Our trainees talk about their work at innogy and what #PIONIERGEIST means to them. Click and see! 9 Click on the ad to read more Download free eBooks at bookboon.com Page 10 The Secrets to Workshop Success 7 secrets to choosing a topic for your workshop Use all the resources at your disposal to get the answers. This can include visitors to your website, your current client list, your past client list; your friends, followers and fans in your social media network; your contacts in your real networks. Don’ hold back at this point and check out your competitors audience too. Secret 5 How long is the workshop? It is important that your audience knows how long the workshop is going to be. Not only because they need to schedule time in their busy lives in order to attend, but also so they can mentally prepare for the level of concentration they will need to actively participate in the workshop. So think about your workshop topic. Is it an in-depth presentation of a new accounting package, or an interactive creative workshop allowing participants to make their own flower arrangements? It is possible both types of workshop will be the same length, and both workshops have their own pitfalls to be overcome. Pitfall 1 – loosing the audience. This can happen with complex topics such as presenting a new accounting package. The audience want to engage with the presentation, as they have a big stake in understanding the materials. It’s a big topic, however, and you may start to lose their attention as you go through the material. Solution Presenting technical information can be broken up into either smaller subsections detailing separate aspects of the topic, or progressive parts, moving from an overview of the whole to a more detailed presentation of the information. Pitfall 2 – mixed skill levels within audience. With a creative recreational workshop such as flower arranging you may have a mixed audience, some expecting a pleasant afternoon with friends, others desperately wanting to develop their skills further. Once they start to create their own arrangement, some participants will finish very quickly, whilst others take much longer to complete their piece. Solution In a creative, interactive workshop, the first part of the workshop would typically be a demonstration of the skills being practiced, the second part would be more hands on. So how long should the workshop be? 10 Download free eBooks at bookboon.com Page 11 The Secrets to Workshop Success 7 secrets to choosing a topic for your workshop In both cases holding the attention of the audience is crucial. To manage this, provide a clear agenda for the workshop to each participant, highlighting the time each section will take, and indicating where the breaks will be. As the workshop is in progress, keep a copy of the agenda in plain sight, or refer back to it as each section is drawing to a close. Keep one goal in sight throughout the workshop and that is that you hold the attention of the audience until the end. Secret 6 will expand on this further Secret 6 Get in the flow As you saw in secret 5, you need to draw your audience with you through your workshop, and this is where the structure of your workshop is crucial. Decide now on your goal; the learning point that your audience needs to take away with them from the workshop and then make a list of points to include in the presentation which will bring them that information. Without this clear goal, there is no point in running a workshop. Build a script for your presentation, and hone that script until you feel it includes all the points you want to bring in, and leaves out points which do not draw the audience towards the end of the workshop in a logical progression. �e Graduate Programme I joined MITAS because for Engineers and Geoscientists I wanted real responsibili� www.discovermitas.com Maersk.com/Mitas �e Graduate I joined MITAS because for Engineers and Ge I wanted real responsibili� Maersk.co Month 16 I was a construction Month supervisor ina construct I was the North Sea superviso advising and the North Real work he helping foremen advising a International al opportunities Internationa �ree wo work or placements ssolve problems Real work he helping forem International Internationaal opportunities �ree wo work or placements ssolve proble 11 Click on the ad to read more Download free eBooks at bookboon.com Page 12 The Secrets to Workshop Success 7 secrets to choosing a topic for your workshop To help you with this, watch out for two traps waiting to catch you out: • Trap 1 - brain dump your total knowledge of the topic into your presentation. If there is no flow or structure to the message your audience will not get the most out of the workshop. • Trap 2 – Add every detail, data chart, graph and diagram as support for your topic onto visual aids. This is an overload of information and can overwhelm the audience so that they leave feeling confused. Work through your script critically, practice each part; the introduction, the demonstrations, the interactive sessions and the conclusion, to make sure your timings are spot on and your workshop will not overrun. Include pauses or breaks where appropriate. This all adds to the information you will provide to your audience, (remember the agenda in Secret 5?) so they are able to stay focused on you and your presentation. Secret 7 Choose a compelling title In Secret 6 we talked about what your audience needs to take away with them from the workshop, but they won’t take anything away with them, if they are not tempted to sign up for the workshop in the first place. You may have been using a working title as you developed your ideas, but now is the time to decide on the best title for the workshop. Don’t rush this process, you want to attract your audience, but never mislead them. The title needs to be clear, accessible and memorable. Here are several points to think about when choosing a workshop title. • Manage expectations: A short title does not offer many words to help you, but it should describe the essence and content of the whole workshop. Don’t let your participants feel disappointed or they won’t come back! • Make it short and catchy – You need something memorable, and not too long and complicated. Remember that it not only has to fit well on a poster or press release, but in these days of online publicity, it needs to be searchable in Google, and quick to type into your mobile phone! • Work your brand into the title –It’s a great idea to fit your company name or your slogan into the title in some way. But if you have a complicated name make sure it is easy to spell in phone conversations, or when sending an SMS. Make sure press reports will not make spelling mistakes. • Use the same language as your participants – You are the expert, it’s easy to forget that others may have different meanings for some words. Do not assume that people have the same points of reference. 12 Download free eBooks at bookboon.com Page 13 The Secrets to Workshop Success 7 secrets to choosing a topic for your workshop • Your title should address the workshops intended audience – and determine the focus whether fun in nature or its serious aims, etc. Limit specialist jargon unless the workshop is aimed at specialists who understand the jargon. Finally, play around with your ideas and have fun with them. Use alliteration, or rhymes, or a famous quote or catchphrase. Put yourself in the place of your audience and find the idea that resonates with you. The chances are that is the one will resonate with your audience too. WHAT WILL YOU INNOVATE? www.skoda-career.com 13 Click on the ad to read more Download free eBooks at bookboon.com Page 14 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop  secrets to planning a Part 2 7 successful run up to your workshop Introduction This part of The Secrets to Workshop Success e-book has been developed to help you organise the run up to the day of your event, be it a workshop, training or seminar. • We know you are an expert in your subject. You have great workshop topic, • your presentation materials are ready, • you know the workshop is interesting and informative, • you know the audience you want to attract. Part 2 looks at what needs to be done now to make this event happen. 14 Download free eBooks at bookboon.com Page 15 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop Following the steps outlined in this section will help you to keep your goal in sight at every stage of the process and enable you to provide a workshop, seminar or training in a great location, at the perfect price to attract your audience and provide profit for you. The four questions you need to answer before you begin working through these Seven Secrets are: • Who are your target audience? • Where are they? • What are they willing to pay? • How will they reach the venue? Secret 1 Event Venue The venue for your workshop is a framework to showcase you and your skills and specialties. There are five important points to consider before making your decision. 1. The Wow Factor. A spectacular venue is an added attraction to potential workshop attendees, creating a Christmas wreath in a Dickensian hall has more pizzazz than the local community centre after all! But there is no need to get carried away, and you can choose a venue which suits both your workshop topic and your potential attendees without it costing the earth. 2. Size matters. It’s a basic question, but how big is the venue? The venue size should be able to accommodate all of your attendees, without overcrowding, and without them feeling lost in a great room. It is important that the room should create a good atmosphere, so consider what materials you have provided for the workshop and make sure there is enough room for attendees to manage their workshop materials properly. If the room is very large, check that everyone will be able to hear you, and see your presentation materials. Make sure that there is space at the back of the venue to set out your promotional material, or products you have to sell. 3. Getting there You want your event to start on time so your audience must be able to get to the venue easily, so make sure that the venue is easy to find, and get to. If the venue is centrally located in an urban area check the public transport links, and whether there is plenty of free or affordable parking in the vicinity. For more remote venues, a hotel in the country, perhaps, or simply in an outlying district of a big urban area, make sure that attendees know how to get there and how long the journey will take. 15 Download free eBooks at bookboon.com Page 16 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop It will help the success of the workshop if people can arrive in good time and be able to settle down before your workshop starts. A successful workshop should start (and finish) on time. 4. Room hire costs. Ask lots of questions when it comes to the cost of the room hire, it is important to know the total cost up front, and also what the cancellation policy is for the venue. Find out what is usually included in the room hire; do you have the use of flip charts and overhead projector? Is there internet access? Are refreshments included in the hire? How much help will you get with setting up the room itself, moving desks and chairs etc? Some venues have their own publicity and promotion avenues to advertise events; they may have a mailing list, or include your event on their website. Services such as these may cost extra but it is often possible to negotiate. 5. Hidden costs. Take into consideration whether there will be any hidden costs associated with using this venue. It may be that you need to spend extra for your own parking fees, or travel expenses, and your own meals and refreshments. If you do have to pay extra for refreshments for your audience, make sure that is factored into your pricing. Secret 2 Publicity Getting the publicity right is really the most crucial part of guaranteeing attendance at your event. Without it no one will know about your workshop, and no one will come to it. So think about where your potential audience is. Do they read the local press? Listen to local radio? Watch local TV? Do they use events websites? There are lots of ways to publicise, and of course you sometimes have to pay, but often you can get free advertising space. Let’s look at what the possibilities for free advertising are. The Venue Sometimes a venue adds events to their newsletter or their own website. Check whether this should be paid for or if it is part of their room hire package. Newspapers Local papers often have a special section for local events and it is even possible they will run an article about you, if what you do is interesting enough. There is also a chance you can pay to run an advertorial. 16 Download free eBooks at bookboon.com Page 17 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop Sometimes a group of local papers offer syndicated advertising space, where you pay for your advert to appear in different papers within the same time frame. Specialist Magazines These will guarantee your advert reaches your target market, but in general, magazines have a long lead time, so you have to get your advertising in place many weeks before the workshop. It’s worth contacting them to see if they have a free “What’s On” section, but often they need their advertising revenues to survive so you may have to pay for a good placement. Local Radio / TV Get in touch with local radio or TV and see if they want a short filler interview about a topic related either to your workshop or about the venue. You should be able to get in a plug about the workshop within the interview time. Internet This has a huge capability to communicate to both global and niche markets, and we will cover that further on in the e-book, but for now, find out whether your community has an events website. Check whether it is free to advertise your event. DENMARK Are you looking to further your cleantech career in an innovative environment with excellent IS HIRING work/life balance? Think Denmark! Visit cleantech.talentattractiondenmark.com “In Denmark you can find great engineering jobs and develop yourself professionally. Especially in the wind sector you can learn from the best people in the industry and advance your career in a stable job market.” Mireia Marrè, Advanced Engineer from Spain. Working in the wind industry in Denmark since 2010. 17 Click on the ad to read more Download free eBooks at bookboon.com Page 18 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop Posters Find out whether you can put up posters in the venue itself. Your local library, supermarket and post office often has a bulletin board for local events which are free or a minimum charge. Again, think about your target audience, will you find them in your local schools, or hospitals, doctors’ surgeries or churches? Wherever they are, you can ask to hang a poster publicising your event. Secret 3 Pricing Setting the pricing for the event greatly influences the success of the workshop. You need to feel absolutely comfortable with what you are charging to your audience, and feel happy providing your valuable time at this price. So to calculate a price you feel comfortable with, consider the following questions first: What is the purpose for you of this event, is it: • to make a lot of money on the day? • to generate product sales to the audience? • build awareness of you and your company? • another reason? Having the answers to these questions will help you to set your price. Taking a piece of paper write down what costs you know: Venue hire. Hidden costs of the venue. Publicity costs. Workshop materials cost Your own expenses. Make a sum of these amounts and divide this by the number of workshop attendees to get a price per head. Now you know how much you need to cover your costs, and on top of this price add in the profit you want to make per workshop attendee. To make it easier here is a very simple example Pricing example workshop for 10 participants Euro Room hire costs 200 18 Download free eBooks at bookboon.com Page 19 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop Hidden costs of venue (sandwich lunch for 10 per person 100 participants) Publicity costs Local newspaper advert 60 Workshop Materials Cost Notebooks and pens 25 Your own expenses parking 15 Total costs 400 Cost per participant 40 Total Ticket price 85 per person 850 Profit to yourself 450 As I said this was a very simple example, but once you have calculated your own figures, ask yourself, “is it realistic?” A good tactic to take with pricing is to find out what prices are charged for other similar workshops in your locality. This helps you establish what your audience will be willing to pay. To guarantee you know the numbers attending before the event you can ask people to book and pay for a place on the workshop in advance. However it really depends how comfortable you are with this, and also what is common practice in your locality. If it is not a normal procedure for people to pay in advance then they will just come along and pay on the door. Secret 4 Blogging Do you blog? Have you thought about starting a blog? It’s a pretty painless process if you chose one of the well known blogging platforms such as Wordpress or Blogger. They provide lots of online tutorials and help to get you started, and you can make it as simple or complex as you like. Blog posts do not have to be long, but they do have to be interesting. You can add a relevant image to the post, or even a video clip, but if that feels too technical, follow these six tips when you create your first blog post: 1. Get a great headline 2. Grab the reader’s attention in the first paragraph 3. Focus on the problem 19 Download free eBooks at bookboon.com Page 20 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop 4. Give them a nugget of useful information 5. Hold back on giving away the whole solution 6. Get them to take action in the last paragraph If you have a blog it’s a great way to build awareness of the topic of the workshop. At the end of each blog post, call your readers to action, and ask them to contact you to book a place on the workshop. Secret 5 Twitter Twitter is the way to reach a really big audience. Do you have a Twitter account? Again they are easy to set up, and there is lots of information online to help you get started. The trick to Twitter is to keep building your network so keep building the list of people you follow and hopefully a good number of them will follow you back. As your Twitter following grows: • tweet each blog post you write (you can set your blog posts to tweet automatically if you want); • tweet how the preparations for the workshop are going; ZZZVWXG\DWWXGHOIWQO ‡5DQNHGWKLQWKHZRUOG  7+(67HFKQRORJ\UDQNLQJ Page 21 ‡$OPRVW\HDUVRISUREOHPVROYLQJ  H[SHULHQFH ‡([FHOOHQW6SRUWV &XOWXUHIDFLOLWLHV ‡&KHFNRXWZKDWDQGKRZZHWHDFKDW  ZZZRFZWXGHOIWQO 20 Click on the ad to read more Download free eBooks at bookboon.com



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