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Strategic Communications in the Digital Age


Strategic Communications in the Digital Age

Strategic Communications in the Digital Age

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Page 1 Page 2 Cristina Muntean Strategic Communications in the Digital Age Manage your reputation online regardless of your size and budget: for individuals, start-ups and established companies 2 Download free eBooks at bookboon.com Page 3 Strategic Communications in the Digital Age Manage your reputation online regardless of your size and budget: for individuals, start-ups and established companies 1st edition © 2014 Cristina Muntean & bookboon.com ISBN 978-87-403-0712-2 3 Download free eBooks at bookboon.com Page 4 Strategic Communications in the Digital Age Contents Contents 1 Author’s note 6 2 Why digital communication? 7 3 Who are you and what do you want? 10 4 Strategic communications for individuals – personal image management 14 4.1 Your digital profile 15 4.2 What to do about it? 16 5 Strategic communications for start-ups and small enterprises: brand management 37 5.1 Understand your audience: Buyer Personas 37 5.2 Emailing 40 5.3 Strategic contact management: CRM 41 5.4 Your website 41 5.5 SEO basics: content management 43 A C A R EER W I T H I N F I N A N CE & I T Denmark’s largest provider of financial software solutions needs YOU! Offering you personal and professional growth We are a leading sup- The SimCorp culture is characterized by open Who are we looking for? plier of highly specialized dialogue, empowerment and fast decision-making. Our core competencies lie within economics, software and expertise Reporting lines are clear, thus action is not bogged finance and IT, and as a result the majority of our for financial institutions down in bureaucracy. We believe in solving work- employees have a master degree within business and corporations – related challenges together, and you will find that and finance, IT, mathematics or engineering. activities, which have established our repu- both management and colleagues are very receptive tation as “the house to suggestions and new ideas. Are you completing of financial know- your master degree this year? how”. We are listed As newly hired employee in SimCorp you will go Then apply now – why wait – a fast tracked inter- on the OMX Nordic through an extensive introduction period, in addition national orientated career is just around the corner! Exchange Copenhagen to being provided with a mentor. This gives you the and have 800+ emplo- opportunity to secure the know-how necessary to yees. perform efficiently. Care to join us? – Visit us at www.simcorp.com SIMCORP A/S · Oslo Plads 12 · DK-2100 Copenhagen O · Denmark · +45 35 44 88 00 · www.simcorp.com 4 Click on the ad to read more Download free eBooks at bookboon.com Page 5 Strategic Communications in the Digital Age Contents 5.6 Media relations 44 5.7 Leverage the outcome of your media relations 47 6 Strategic communications for established companies: managing engagement 48 6.1 The Conversation Prism from Brian Solis 48 6.2 Know-how management 49 7 Video communication 53 8 Strategic crisis communication 55 9 Tailor-made advice 57 10 Conclusion 60 Lighting, beyond illumination In 10 years 2/3 of people will be living in big cities. At Philips we focus on providing lighting beyond illumination to make these cities more livable, enjoyable and safe. #makeitmeaningful What will be your impact? www.philips.com/careers 5 Click on the ad to read more Download free eBooks at bookboon.com Page 6 Strategic Communications in the Digital Age Author’s note 1 Author’s note I will not pretend in this book that I am an expert in digital communications. In fact, you should probably take notice and raise an eyebrow as soon as anyone does. The changes that the Internet, social media and mobile communications triggered in our society for the last decade are so intense, broad and – above all – are happening so fast that very few specialists, if any, can grasp both the overall impact and operational details of our constantly developing new means of communication. Constant innovation in communication tools – new media, new social platforms, new applications and their upgrades – pour down on us continuously. Their audience is already hyper-fragmented, disoriented and struggling to grasp for meaning in such an overwhelming landscape. Our patterns of consuming information have fundamentally changed. Moreover, we are all communicating at the same time. From individuals eager to launch a blog and share their opinions with their community to global corporations struggling to find new markets – everyone is fighting to make their voice heard in today’s digital environment. While we are all looking for clarity and efficiency, we are also all contributing to the increasing noise created by the new communication technologies in our lives. The Internet that came into being sometime in the early to mid-1980s opened up opportunities undreamed of just a quarter of a century ago. With one click we can now buy products straight from China or contribute financially to support a beginning Ethiopian writer or a Ukrainian singer whose voice touched our heart. We all can do so much more than ever before. Yet we do less, spending more time removing the clutter and trying to find a sense of perspective. This is why critical distance and strategic thinking is needed in our lives today more than ever before. Without the critical distance we cannot choose the right path for ourselves. Our creative potential – supported and enhanced by new technologies – can get easily overwhelmed by the burden of understanding why, what, with whom, when, where and how to communicate. It is my hope that this e-book will be a guide towards purposeful communication and an instrument of support that will lift you up and help you to see your goals and your path with bigger clarity. Regardless of our size – individuals, groups, companies or nations – we harbor a seed of potential that we have a duty to nourish, cultivate and share with the world. Communication is one of the best ways to tackle and unleash such potential. Hopefully this e-book will be one more brick on your road towards your destiny. Cristina Muntean Prague, April 2014 6 Download free eBooks at bookboon.com Page 7 Strategic Communications in the Digital Age Why digital communication? 2 Why digital communication? Do you remember the famous scene from the 2000 British-French romance movie Chocolat, when Vianne Rocher, who has just established herself in the secluded French village of Lansquenet-sous-Tannes and opened her exquisite chocolate shop, is trying to attract her first customers? Conscious that she is under close surveillance from the village’s moral authorities who consider chocolate a mortal sin that will certainly estrange people from God, Vianne treads carefully. She observes her new community and approaches each person carefully, sensitively yet smartly. Her main tools are observation, a deep understanding of human nature and common sense. In the end, as we know, she manages to conquer people’s hearts and remains in the village where she finds a new home for her and her daughter. Source: Prior to the launch of the Internet in the mid-80s, our communication was less driven by technology and more by common sense. A small shop owner would carefully observe and listen to the customers who would visit her shop and would talk to them personally. If she wanted to use some “direct marketing” she would distribute a handful of leaflets written in a way customers would understand. She would use the same words as the clients and address the same problems the community would be dealing with. In fact, she would be a part of the community. For the small shop owner, being able to enjoy this close connection with her target audience was not a matter of return on investment (ROI): it was a matter of life or death. 7 Download free eBooks at bookboon.com Page 8 Strategic Communications in the Digital Age Why digital communication? A quarter of a century later, such a common-sense driven approach still pays off. Clay Morgan of the Spin Sucks professional communications blog notes in a post from May 7, 2014: “There’s a mom and pop pizza place near my house. Family business. Owned by Nick. Signs of success are everywhere. He and his wife drive nice cars and live in a nice neighborhood. Their son goes to private school. The business is always packed and it is the best pizza I’ve ever put in my mouth. What is his web marketing plan? I don’t think there is one. He does occasionally do a Groupon or Deal Chicken, he has a Facebook page he updates occasionally, and they do have a website. But that’s about it. Where’s the web marketing they need? I mean, without it you are going to die, right? As Nick told me once about his Facebook page, it’s a nice thing and they like putting pictures on it, but he’s too busy making pizzas to worry about “likes.” ” So, if old-school direct communication is still so important today, why should we care about digital communications? Digital communication matters. For the last three decades, the Internet and social media added an extra- layer of opportunities and risks to our communication. Some 25 years ago, if someone had a problem with your pizza, he would tell it to your face or complain to a handful of friends. Today, he will most probably complain about your service on your Facebook page, with thousands of people seeing the message straight away. In the era of smart phones, tablets and other digital gadgets, customers can and will take pictures and videos of your products / services / reactions and share them instantly with the world. Thanks to that, your problems now leave a permanent digital footprint. That can take you out of business before you even realize what’s going on. Digital communication matters because new communication technologies have empowered our customers, employers, employees, investors and the wider community to levels never known before. In the era of traditional print, radio and TV mass communication you could get your message to you audience in two ways: buy some advertising or gain coverage thanks to clever media relations. Less than 25 years ago, the only reaction an unsatisfied viewer might have had was to accept your message or to complain about it and eventually send an unhappy letter to the newsroom. The power of such a reaction was limited to the impact of an individual. Today, however, top-down communication doesn’t work anymore: the Internet and social media have given our clients a voice and they are not hesitating to use it. Today, it is not about top-down communication anymore: I speak and you listen. Today, everything is a mutual, powerful, engaging digital conversation. Like in real life, you will get from this conversation what you put into it. In the era of the Internet and social media you reap what you sow. 8 Download free eBooks at bookboon.com Page 9 Strategic Communications in the Digital Age Why digital communication? Given the tremendous speed of change of social media features this e-book won’t take you through technical details on how to set up particular networks. It will rather try to support you to think about digital communications strategically: remove your fear from the digital environment, understand its role in your life, connect your digital activities to your real-life goals and turn communication into something that works for you rather than against you. It doesn’t matter if you’re an individual, a small enterprise or an established company: the rules of digital communication apply to all of us. It is my hope that everyone can find in the lines below something for themselves, something that will help you to see the digital world in a different, beneficial and more strategic perspective. Welcome to the digital world! 9 Download free eBooks at bookboon.com Page 10 Strategic Communications in the Digital Age Who are you and what do you want? 3 Who are you and what do you want? It doesn’t matter if you are a fresh graduate looking for your first job, a career-driven professional looking for your next move, a start-up entrepreneur or an established company: digital communication is already part of your life. Most probably you own a mobile phone, a notebook, a tablet or another smart gadget. You communicate with the world, collect data and make decisions based on information brought to you by digital devices: your smart phone, computer, tablet, even your smart TV. The only question is to what extent you are using the tremendous opportunities offered by today’s digital communications world to support your potential, enhance your development and achieve your dreams. Is this new digital reality more of a noisy burden for you rather than a powerful engine for your personal and professional growth? And, if that’s the case, what can you do about it? In order to answer this, we first need to answer one more important question – my favorite when it comes to individual and group coaching: who are you and what do you want? A key process when you start thinking about how to communicate strategically is to give yourself some time, sit down and answer this simple question: who are you, at this moment in your life, and what exactly do you want? Let’s do this small “profiling” exercise together: • What is your age? -- 15–25 -- 25–35 -- 35–45 -- 45–60 -- 60+ • What is your educational level? -- Are you about to graduate school? -- Is your current education sufficient to help you obtain the type of work that you desire? If not, what’s missing? -- Are you considering a Master in Business Administration (MBA) program to enhance your professional skills? 10 Download free eBooks at bookboon.com Page 11 Strategic Communications in the Digital Age Who are you and what do you want? -- Are you looking for complementary training that would enhance your performance at work (specific expertise, skill training, coaching and mentoring techniques etc)? If yes, what type of training? -- Are you looking for opportunities of personal development and growth in fields that are not necessarily related to your current job? If yes, what exactly are these fields and how can you leverage your new knowledge to gain more from life? • What is your level of employment? -- Are you looking for a first job? -- Are you already employed? Are you satisfied at your current work? -- Would you like to advance in your career within your company? How do you plan to achieve that? -- Are you looking for a new professional challenge outside your company? -- Do you dream of launching your own business? -- Have you already launched your own business? Is it growing? -- Would you consider your business an established company? What role does communication play in your life with your stakeholders: clients, employees, investors – at this point? Start your career as a trainee and get ahead. #PIONIERGEIST Our trainees talk about their work at innogy and what #PIONIERGEIST means to them. Click and see! 11 Click on the ad to read more Download free eBooks at bookboon.com Page 12 Strategic Communications in the Digital Age Who are you and what do you want? Let’s try answering a few more questions: • What are your values? If you had a fear of heights, what would be those things that would make you cross a suspended bridge between two mountain peaks? If you are afraid of fire, what would be those things for which you would be willing to enter a burning building? -- Tip: Take some time to write down your values. First, write them as they come, without giving them too much thought. Then look at them again. Attach numbers to them in the order of their priority. Create a hierarchy of your values. Now look at each of them and wonder: am I experiencing this value at this moment in my life? If not, what’s missing? What can I do to actually experience / bring back this value into my life? Now ask yourself: how can better communication help me to experience my main values? How can I enhance the experience of my core values thanks to communications? • Can you identify all the roles that you are playing in your life? Which ones of these roles bring you joy, which ones you fulfill only because you have to, and which ones you could leave behind without too much loss? Ask yourself: how can I use communication to unburden and unload some of the roles I don’t need to fulfill anymore and experience more joy from fulfilling the roles that I actually want to retain in my life? • Can you point at one specific goal that you’d like to achieve within the next 12 months in the following areas: -- Finance and material security -- Career -- Relationships -- Health -- Education and personal development -- Hobbies -- Contribution to your community? • Now ask yourself again: How can more / better / well thought-through communications help me in achieving each and every one of these goals? These questions are as valuable for individuals as for companies. At the end companies are – or should be – nothing but a collection of individuals driven by similar values looking in the same direction. 12 Download free eBooks at bookboon.com Page 13 Strategic Communications in the Digital Age Who are you and what do you want? Yet it might seem easier to identify the answer to the question Who are you and what do you want for an individual rather than for a company. This is why, in order to support larger organizations to identify the ground for their strategic communications, I developed a service called the Lean PR Clinic. In essence the Lean PR Clinic is a one or two-day workshop when we sit down with top organization representatives and communications people and we answer these questions: • What is your vision? • What are your core values? • What are your roles? • What are your particular goals for short term, mid-term and long-term? • How can strategic communication help you in achieving them? Who are you and what do you want? Do not underestimate the power of answering this key question before moving any further in reading this e-book. After all, if you don’t know where you are going, you will never know when you’ve got there. Source: Facebook discussion group Earth: We Are One. 13 Download free eBooks at bookboon.com Page 14 Strategic communications for individuals – Strategic Communications in the Digital Age personal image management 4 Strategic communications for individuals – personal image management Strategic communications is not the first thing to come to your mind when you’re just about to graduate or you’re an employee drowning in your tasks at work. However, the main argument of this chapter is that, in order to live the life that you deserve and to achieve your goals and life potential, you need to be aware of the importance of communication and the role that it can play to help you navigate life’s challenges on your way to your purpose. For the sake of coherence I will stick with digital communications and not delve into interpersonal communication and more personal development matters. What this chapter intends to do is to provide you with a few instruments to take charge of your communication and to consciously and powerfully raise the value of your reputation in the digital world. Remember: your digital footprint IS your virtual identity. It is out there already, whether you want it or not. The only question is: to what extent does it serve and help you in achieving your purpose? And, if it is not serving you, that what can you do about it? �e Graduate Programme I joined MITAS because for Engineers and Geoscientists I wanted real responsibili� www.discovermitas.com Maersk.com/Mitas �e G I joined MITAS because for Engine I wanted real responsibili� Ma Month 16 I was a construction Mo supervisor ina const I was the North Sea super advising and the No Real work he helping foremen advis International al opportunities Internationa �ree wo work or placements ssolve problems Real work he helping fo International Internationaal opportunities �ree wo work or placements ssolve pr 14 Click on the ad to read more Download free eBooks at bookboon.com Page 15 Strategic communications for individuals – Strategic Communications in the Digital Age personal image management 4.1 Your digital profile Have you ever done an online search for your name? If you haven’t, go on and do it right now. Use several search engines – from Google to Yahoo and maybe some specific local search engines. Notice what you find, from text to pictures and videos. Is there anything surprising you? Is the outcome of your search something you’d like the world to see? Go back to your list of goals: is the outcome of your search something that is complementary and supportive in relation to what you want? Box: Surprise, surprise When I launched my company Media Education CEE in May 2010 I was sure my digital reputation was not so bad. After all, I was a reputable financial reporter with years of business coverage for the most prestigious Czech English-language business magazine behind. My new company focused on media and communications advisory, training and coaching, so I needed to make sure that whatever peopled found related to it and to my name was in line with my goal: to present myself as a successful media trainer. Not little was my surprise when I did a Google search for my name. Cristina Muntean is not a common name in the Czech Republic where I live and where most female names end up in a specific format: -ová. However, my name is actually quite common in Romania where I come from. Therefore, my first observation was that I had some pretty healthy competition when it came to my name, both in terms of text links and names of fellow accounts on social media. But my biggest surprise came from the video section on YouTube. When searching for my name, the first search outcome that popped up on YouTube was a lady with a herd of sheep in the background, singing some popular Romanian folk song. For an economic journalist aiming to make a career in the highly visual, highly demanding premium-business media training world, this was a wake-up call. Till today, professional video communication remains one of the top priorities of my business. Now try to look at the same information with the eyes of somebody else: • A friend • A recruiter • Your boss • A potential client. When you look at the outcome of your search with the eyes of somebody else, you might easily notice whether the information lying out there about you acts in your benefit or not. And what if there is no information at all? What if you want it that way? 15 Download free eBooks at bookboon.com Page 16 Strategic communications for individuals – Strategic Communications in the Digital Age personal image management This is a very common question that I receive during the first meeting with clients: Do I really have to be out there in the digital world in the first place? It’s time-consuming and tiring and I want to live a real life, not some cheep virtual surrogate. Isn’t there a way to avoid all this ever-too-complex, invasive, noisy digital environment and just go on with my life, doing things like I’ve always done them before? Unfortunately, the answer is: no. Being able to stay out of the digital mainstream or to consciously avoid the digital world today is an illusion. With more and more systems getting interconnected, we leave a digital footprint not only through our personal efforts, but also though the intervention of others. Letting the digital world create an image for you might create a portrait that might not necessarily be to your liking, let alone to support you in achieving your goals. Pretending that the digital world does not exist leaves room for somebody else to use your digital room and fill it with something irrelevant or potentially harmful. Thus, by taking no action you are, in fact, considerably narrowing down your options for using the power of the digital world to your own advantage. 4.2 What to do about it? 4.2.1 LinkedIn First things first. You don’t need to launch a professional website in order to start managing your virtual identity – well, not yet anyway. One of the most powerful, easier, time-affordable and strategic digital communications tools for individuals – graduates, employees and top management – is LinkedIn. Entire books have been written about LinkedIn – the social network for professional contacts – so I will not delve too much on the network technical background and history. Suffice to say that: • LinkedIn was founded in 2002, launched in May 2003 and publicly listed on the New York Stock Exchange in May 2011 • As of February 6, 2014, it had more than 277 million contacts in 200 countries • At the beginning of 2014 LinkedIn was available in 20 languages, including Czech and Romanian • According to a LinkedIn survey from January 2013, 65% of journalists use LinkedIn to gain background information on their sources. In essence, this is what LinkedIn is: a network of professional contacts where you share the best of your professional profile with a potential employer, business contact, client or the media. In fact, anyone potentially interested in your professional skills can gain access to you thanks to your LinkedIn profile. 16 Download free eBooks at bookboon.com Page 17 Strategic communications for individuals – Strategic Communications in the Digital Age personal image management Here are a few reasons why you should consider being on LinkedIn: • LinkedIn cooperates closely with most important search engines such as Google, thus your chances of popping up when someone is looking for you online are increasing • Thanks to this visibility mechanism you have a one-and-only chance to make a good first impression online. In effect, thanks to a well-groomed LinkedIn profile your virtual identity can and will attract people towards you in your real life as well. • If you have complete information on LinkedIn, you can download your CV straight from your profile anytime you need it. Thus you can stop worrying about updating your offline profile constantly. • You can keep in touch with your former classmates and colleagues and stay informed on their career development. • You can leverage your networking activities by adding the new people that you meet to your LinkedIn profile and staying in touch with them thanks to your status updates. • You can cultivate a solid network of contacts that can prove priceless when you need to make a change in your life. • You can feature positive recommendations from your former professors, employers and colleagues who can speak well about your work and thus add value and trustworthiness to your profile. • You can track who visited your profile and thus get in touch with them almost instantly. • You can be part of numerous interest groups, gain know-how and reach out to people who are often important decision-makers in your community. • If you consider starting your own business, LinkedIn can prove an invaluable tool for networking, personalized business development and strategic sales. Box: My Odyssey MyOdyssey is a mentoring program for women with high leadership potential launched by the Vodafone Czech Republic in the spring of 2011. As I had just started my business, I was thrilled by its potential. I applied and, to my satisfaction, I was accepted in the first mentoring cohort. In time My Odyssey became a leading source of networking, mutual support and personal development for talented business women in the Czech Republic. The mentoring program opens once a year; in 2014, more than 50 mentors – top business people, company CEOs and entrepreneurs – were ready to accept their newly assigned mentees. Given the high profile of the mentors, the selection process of the mentees was a challenging responsibility. As an internal source noted: “We were quite reluctant in taking applications from women who didn’t have a LinkedIn profile. If they didn’t even bother to give a few hours and take care of their image online, what would make us think that they would behave otherwise and value our mentor’s time and investment into their development? Of course, being on LinkedIn wasn’t the sole selection criterion, but it was an important one, for it spoke about the importance that the future leader gave to her personal image management. ” Having a well-groomed profile on LinkedIn might help you in situations when you might expect it the least. On the other side, a profile featuring untruthful information or the lack of a profile for the matter may also take away chances from you. You don’t have to be on LinkedIn; it’s strategic to be on LinkedIn. Whatever choice you make, make sure it yours and it’s a conscious one. 17 Download free eBooks at bookboon.com Page 18 Strategic communications for individuals – Strategic Communications in the Digital Age personal image management 4.2.1.1 Basic information One of the first things you need to do once you decide to join LinkedIn and set up your profile is to fill in your personal information such as education, professional background and skills. As always in the digital arena, make sure your information is complete, accurate and trustworthy. There is nothing worse than going for a job interview and hearing the recruiter saying: “I noticed you have this particular information on LinkedIn so I just wanted to double-check it and I heard from your school / former employer that what you write is a lie.” Usually there is only one phone call between you and the truth. As Warren Buffett said: “It takes decades to build a solid reputation and just a few minutes to ruin it. If you think like that, you’ll do things differently.” The minimum of information you should consider placing on your LinkedIn profile is: • Your professional picture • Accurate contact information (phone, email, eventual blog or website) • A summary of your profile, achievements and goals • Accurate educational background • Accurate professional background • Set of skills that you possess. WHAT WILL YOU INNOVATE? www.skoda-career.com 18 Click on the ad to read more Download free eBooks at bookboon.com Page 19 Strategic communications for individuals – Strategic Communications in the Digital Age personal image management 4.2.1.2 Common mistakes on LinkedIn Here are some of the most common mistakes people make on LinkedIn: • Inadequate photography. Your picture is meant to help people identify you from a larger number of potential individuals with a similar name. At the same time, no one is interested how you look in a bath suit or with your dog on the beach – such pictures belong elsewhere rather than on your professional profile. • Missing contact information. You just managed to attract someone’s attention, they invited you to join their network, they would like to reach out to you directly and there is no contact information on your profile. This issue can be solved by sending you a direct message via LinkedIn once the person is in your contact network; however, if you want people to be able to reach out to you faster, it is in your best interest to share the contacts that you use for your professional endeavors. • Missing summary. The personality summary that LinkedIn provides allows people to describe their achievements, strengths and vision. It is at the same time a powerful collection of key words that you’d like to be identified with your name. Use it wisely. • Confusing information. When you add two activities conducted during the same period of time, make sure it is clear how they relate to each other. Otherwise it may leave the visitor wondering about the truthfulness of your two overlapping activities. • Gaps. Even if you took a longer sabbatical don’t hesitate to find an elegant form to express what you’ve been up to in the missing timeframe. Leaving people room to second-guess what happened to you in that period of time may take them to conclusions that might not be necessarily in your best interest. 4.2.1.3 Privacy on LinkedIn LinkedIn provides users with a complex degree of privacy settings. Inform yourself on their structure and consider them very carefully before deciding for the best combination to protect your profile. Some LinkedIn privacy options you might want to consider: • Allowing your new contacts to see only the contacts that you have in common and not your entire network (it prevents the risk of a new contact abusing people from your established network) • Looking at someone’s profile anonymously (it may come handy when you want to scan your competition or a potential new job or candidate) • Allowing only a certain group of people to see your updates (it may come handy when you’re looking for a new job and you wouldn’t like your current employer to know your steps). 19 Download free eBooks at bookboon.com Page 20 Strategic communications for individuals – Strategic Communications in the Digital Age personal image management 4.2.1.4 Status updates and know-how sharing One of the most indicated tools to keep your LinkedIn profile fresh and alive is to share various articles and professional information in your status updates. Choose the information that you are share wisely and in line with your network’s professional interest. Don’t forget to check your profile analytics on the main page to see how many people viewed a certain post: this will give you valuable information about what people are interested in and read and what they appreciate less. Integrate the analytics into your behavior: share more of what people do read and less of what they don’t necessarily care about. 4.2.1.5 Contact request etiquette LinkedIn gives you the possibility of sending an automatic message inviting someone to join your network. However, my experience shows that it is highly indicated to take a few moments and drop a personalized message to a potential new contact in order to convince the person of your interest. Such etiquette sensitivity is increasing with the level of seniority of the other person: the more senior the person you are addressing, the higher it is recommended that you address them personally and not via the LinkedIn automatic message. DENMARK Are you looking to further your cleantech career in an innovative environment with excellent IS HIRING work/life balance? Think Denmark! Visit cleantech.talentattractiondenmark.com “In Denmark you can find great engineering jobs and develop yourself professionally. Especially in the wind sector you can learn from the best people in the industry and advance your career in a stable job market.” Mireia Marrè, Advanced Engineer from Spain. Working in the wind industry in Denmark since 2010. 20 Click on the ad to read more Download free eBooks at bookboon.com

 

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