A distinctive and direct guide to legitimacy in business, focusing on the fresh benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and awesome PR.
- The Social License Ebook Download
- J. Morrison
- Palgrave Macmillan
Number Of Pages: 187
Published: 27th August 2014
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 21.6 x 14.0
Weight (kg): 0.27
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