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The Levitan Pitch. Buy This Book. Win More Pitches. PDF Ebook

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The Levitan Pitch. Buy This Book. Victory More Pitches. is the definitive how-to guide for each advertising, design, digital and PR agency that wants to increase its odds of winning fresh accounts. Based on 30 years of pitching for fresh accounts, I know that there is no such thing as a standard marketing services pitch scenario. Each client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver 1 master benefit: You will victory more fresh clients. In Chapter 1 of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure contain bad agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the tale of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter 2 offers an escape hatch. You should not pitch each acc that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter 3 begins to support you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter 4 delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch assassins that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being created over and over, even by the most sophisticated agencies. In Chapter 5 I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover 3 core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Every rule is supported by a hint or insight that offers a quick method to achieve your objectives. Chapter 6 is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and tip of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a awesome read that ultimately results in more wins for your company.


  • The Levitan Pitch. Buy This Book. Win More Pitches. Ebook Download
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  • Peter Levitan
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ISBN: 9780988311923 ISBN-10: 0988311925 Number Of Pages: 266 Published: 28th August 2014 Publisher: Peter Levitan Country of Publication: US Dimensions (cm): 22.9 x 15.2 Weight (kg): 0.36
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