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Handbook of Research on Consumerism in Business and Marketing PDF Ebook

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The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyse and influence purchasing behaviour. As a comprehensive reference source on topics pertaining to consumer management, identity, and behaviour, this publication is intended for use by marketing professionals, business managers, students, and academicians.


  • Handbook of Research on Consumerism in Business and Marketing Ebook Download
  • Hans-Ruediger Kaufmann (Editor), Mohammad Fateh Ali Khan Panni (Editor)
  • Idea Group,U.S.
  • doc document
  • PDF
ISBN: 9781466658806 ISBN-10: 1466658800 Series: Advances in Marketing Customer Relationship Management and E-services Book Series Number Of Pages: 608 Published: 14th April 2014 Publisher: Idea Group,U.S. Country of Publication: US Dimensions (cm): 22.9 x 15.2 Weight (kg): 1.84
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